Utilizing memories of a small family farm in Africa to create an approachable, trustworthy and professional brand portal for leadership coaching.
A great case study for our small business brand development process. To position Olerai Leadership we distilled pages of tools, notes and experiences into to the real heart of what working with Lucy B. Reynolds (Co-Active Leadership Coach & Facilitator) would deliver. A professional web portal—for referrals to learn more—featured photography and benefit driven messaging with an optimistic, clean voice to make customers feel like they’ve already met.
